SEO delivery, inside your agency
Add useful writing capacity to your agency without losing control of the brief. I create SEO content around the client’s audience, offer and evidence, using the tone and approval process you agree. From service pages to supporting guides, the aim is clear copy that answers the reader’s question and supports a sensible next step.
Write from a clear brief and real information
Good content starts before the first draft. I need to understand who the page is for, what it should achieve and what the client can substantiate. Research can provide context; the client’s knowledge supplies the details that make the page their own.
The work can include service pages, category copy, articles, explainers and content refreshes. Scope is based on the subject, the research needed and the material available, rather than treating every page as the same writing task.
Make the draft easy to review
Your agency receives copy structured for the intended page, with headings, relevant internal link suggestions and metadata where included. I can work in your document template and flag factual questions clearly so account managers can collect focused feedback.
British English is the default. Other market requirements, tone guidelines and specialist review needs can be agreed before writing. The client remains responsible for confirming business claims and any regulated or technical advice.
- An agreed brief, audience and purpose for each page.
- Original draft copy shaped around the supplied evidence.
- Headings, page structure and included search metadata.
- A defined feedback stage and a clear handover for publishing.
Build content that belongs on the client’s website
I avoid filling pages with invented experience, unsupported results or repetitive keyword variations. Where the brief needs examples, customer insight or product knowledge, I identify that need rather than manufacture details.
Existing pages can also be rewritten to improve clarity, remove repetition and answer missed questions. If writing forms part of an ongoing content strategy, we can keep a record of the page’s purpose and review it against the agreed measures after publication. Publishing, image sourcing and implementation are included only where specified.
Frequently asked questions
Can the copy match our client’s voice?
Yes. Share approved examples, brand guidance and any language to use or avoid. We can establish a sample direction before extending the work across a larger content set.
Can you write in specialist industries?
We should agree the subject and evidence requirements first. For technical or regulated topics, qualified client review may be essential. I will identify where subject expertise is needed in the brief.
Let’s talk about your agency.
Share your next content brief and the capacity you need.