SEO delivery, inside your agency
Make the client’s existing pages work harder for the people using them. I review page purpose, relevance, structure and internal links, then turn the findings into focused improvements. Your agency gets page-level recommendations or implementation support that fits the website, the content team and the agreed scope.
Give each page a clear job
A page can be technically accessible and still fail to explain what the customer needs. I review the intended audience, the search task and the current content to see where the page’s message or coverage needs attention.
That may mean making a service description more specific, answering a common objection, improving a category introduction or separating two pages that serve different needs. The work starts with relevance and clarity, then considers the supporting search elements.
Improve the elements that belong together
Titles, headings, main copy and internal links should work as a coherent page. I can review these together and supply recommended changes in a format your writers or website team can use.
The scope can also include image descriptions, useful contextual links and appropriate structured data recommendations. Any markup needs to reflect the page’s actual content and the relevant supported format.
- Page reviews against agreed topics and user intent.
- Recommended titles, descriptions and heading improvements.
- Content additions, edits and internal link suggestions.
- A check of completed changes against the approved brief.
Keep changes proportionate to the opportunity
Some pages need a few precise edits; others need a new brief or a wider structural decision. I separate those cases so your agency can estimate work sensibly and avoid rebuilding a useful page without a clear reason.
Implementation can sit with your team, the client or me if access and responsibility are agreed. We can record the changes and review relevant performance indicators after publication. On-page work is usually most useful when connected to keyword research, content strategy and the wider technical condition of the site.
Frequently asked questions
Can you implement changes in WordPress?
WordPress implementation can be included after reviewing the site, permissions and publishing workflow. We agree which changes I can make and which need your developer or client’s approval.
Is this the same as content writing?
On-page work focuses on improving an agreed set of existing pages. If a page needs a substantial rewrite or a new asset, I flag that and scope the writing separately.
Let’s talk about your agency.
Choose the pages your agency wants to improve next.