SEO delivery, inside your agency
Bring SEO into a website move before important decisions are locked in. I support agencies through redesigns, replatforming projects and domain or URL changes, with a defined plan for preparation, launch checks and follow-up. The aim is to manage avoidable SEO risks within your existing project and release process.
Plan around what is changing
A visual refresh with stable URLs needs a different review from a platform move or a merged website. I begin by documenting the changes, the current site’s important pages and the decisions already made by the project team.
The preparation can include a baseline crawl, key landing page inventory, redirect mapping, content retention requirements and a list of SEO acceptance checks. Early involvement makes it easier to raise issues while the solution is still flexible.
Make SEO part of the release checklist
I can review staging templates, navigation, metadata, internal links, canonical signals and indexing controls against the agreed requirements. Redirect plans should connect old URLs to appropriate destinations, with exceptions recorded for review.
Your agency retains its launch decision and technical release process. My role can include documenting findings, discussing proposed fixes and checking the elements that fall within the SEO scope.
- A migration brief and pre-launch SEO baseline.
- URL mapping and content continuity recommendations.
- Staging review and prioritised launch requirements.
- Post-launch checks, issue tracking and follow-up review.
Stay involved after the site goes live
Launch is a checkpoint rather than the end of the work. We can agree follow-up checks for redirects, crawling, indexing signals and important landing pages, then review available search and analytics data as it develops.
No migration can be promised to have zero traffic change. The useful commitment is a defined preparation and validation process, prompt investigation within the agreed scope and a clear record of outstanding issues. Timings and availability should be confirmed against the actual launch plan before the engagement begins.
Frequently asked questions
When should we involve an SEO in a migration?
Ideally while the new structure, URL approach and templates are being planned. If the project is already advanced, I can review the current position and prioritise the checks still possible before launch.
Can you help after a migration has gone wrong?
A post-migration investigation can be scoped around the symptoms, available history and current website. I would first establish what changed and which issues the evidence supports before recommending corrective work.
Let’s talk about your agency.
Bring SEO into your next website project early.