AI visibility, grounded in SEO
Help people understand exactly who the client is, what they offer and which facts can be trusted. I review business information across an agreed set of pages and profiles, then create a practical plan to resolve ambiguity. Your agency gets a clearer source of approved facts and a manageable set of updates.
Start with the facts the business can verify
An entity can be a business, person, product, place or other clearly identifiable thing. In this service, the focus is the client’s real-world identity and the information it publishes about itself.
I begin with approved names, descriptions, locations, products, services and relevant people. We identify who can confirm each fact and where it is currently maintained. This matters particularly when a business has changed its name, expanded its offer or accumulated inconsistent profiles over time.
Resolve gaps and contradictions
The review can cover About and contact pages, service descriptions, author biographies, product information and relevant public profiles. I look for ambiguous wording, conflicting details and missing context that could make the offer difficult to understand.
Where appropriate, I can recommend structured data that reflects the visible information on the website. Changes to external profiles depend on access and the platform’s own processes, so those responsibilities are identified in the plan.
- An inventory of agreed business facts and their owners.
- A consistency review across the selected pages and profiles.
- Recommended corrections and clearer descriptions.
- Suitable website markup recommendations and maintenance notes.
Give your agency a reusable information base
The approved facts can support website writing, local SEO, digital PR and a GEO programme. They also help your agency answer routine client questions without rechecking the same basic information for every brief.
This work does not manufacture awards, affiliations or third-party endorsements. Nor does it promise a knowledge panel or control over an AI system’s understanding. The value is a coherent, verifiable description of the business and a clear process for keeping important information current.
Frequently asked questions
Is entity optimisation just adding schema?
No. Markup can describe information already present on the site, but the main work is checking the underlying facts, language and consistency. A markup change cannot repair inaccurate source information.
Can you correct information on third-party websites?
I can identify discrepancies and prepare correction requests within the agreed scope. Whether a third-party publisher accepts or makes a change is outside our control, and account access may need to come from the client.
Let’s talk about your agency.
Make your client’s business information clearer and more consistent.