AI visibility, grounded in SEO
Give your agency a consistent way to observe how a client appears in AI search. I help define the questions, platforms and markets to check, record the results and flag changes worth investigating. The service provides a documented research process that can sit alongside your existing SEO and analytics reporting.
Monitor a scope that means something to the client
A question set should reflect real audience needs, from early research to comparisons and service selection. I work with your agency to define relevant topics and distinguish branded questions from broader category questions.
We then agree the platforms, locations, languages and review frequency that are practical for the engagement. The method records those conditions so the team can interpret the observations and understand when a comparison is less reliable.
Record the evidence behind each observation
Monitoring can capture whether the client is mentioned, which pages are cited and how its offer is described. Relevant competitors or other sources can be recorded within the agreed scope to add context.
Where platform reports are available, they can complement the research. Bing’s published guidance distinguishes citation activity from a ranking or authority measure; that distinction is useful when choosing what to report.
- A documented question set and monitoring method.
- Dated records of relevant mentions, citations and descriptions.
- A comparison with previous observations where appropriate.
- A short list of meaningful changes and suggested investigations.
Use changes to guide the next question
A changed answer is a reason to investigate, not automatic proof that a recent website edit caused it. I can help your agency review the source material, check the client’s information and decide whether content or technical work is justified.
The monitoring scope is a sample of agreed conditions. It cannot represent every user, conversation or answer. Keeping that limitation visible makes the output more useful: the agency can discuss patterns and potential gaps without presenting a research sample as total market share.
Frequently asked questions
Is monitoring the same as GEO reporting?
Monitoring collects and organises observations. GEO reporting combines those observations with available platform data, website activity and the work delivered to help an account team explain progress and decide what comes next.
Can you monitor every prompt a customer might use?
No. We define a relevant, repeatable sample and document it. The question set can be reviewed over time as the business changes or new customer needs become clear.
Let’s talk about your agency.
Define an AI visibility monitoring scope your agency can trust.