AI visibility, grounded in SEO
Give your agency a grounded starting point for an AI visibility conversation. I review an agreed set of customer questions, the answers observed and the client information available online. The output is a documented baseline and a prioritised plan, with clear distinctions between observed evidence, possible explanations and recommended next steps.
Define what the audit needs to explain
A useful audit begins with the client’s audience and buying decisions. Together we define the products or services, markets and question types that matter, then agree which AI experiences can be reviewed and how the observations will be recorded.
The review can identify whether the client is mentioned, whether its pages are cited and whether the description of the business is accurate. It can also examine the sources encountered and the information a customer would need to assess the offer.
Connect visibility research to the website
An observation alone does not explain why an answer appeared. I combine the research with a review of relevant pages, business information, content coverage and technical accessibility. Findings should lead to tasks your agency can evaluate rather than broad claims about a hidden algorithm.
The audit can use available platform reports alongside captured observations. Each source is labelled so your team can distinguish a research sample from wider reporting data.
- An agreed question set, market and platform scope.
- Dated observations with mentions, citations and relevant sources.
- A review of content gaps and business information clarity.
- Prioritised recommendations with dependencies and evidence limits.
Create a baseline your agency can revisit
The handover explains what was reviewed, what was excluded and which findings deserve action. We can separate technical fixes, content improvements, fact corrections and further research so the scope of the next phase is clear.
A GEO audit is a snapshot, not a complete record of every answer a customer might see. For ongoing work, AI visibility monitoring can repeat the agreed checks and record changes. The audit itself does not include implementation unless that responsibility is part of the proposal.
Frequently asked questions
How does this differ from an SEO audit?
A GEO audit adds a defined review of AI answers, cited sources and brand representation. Technical and content checks may overlap with SEO, so I identify existing work and focus the additional scope on the AI visibility questions.
Can you prove why an AI platform mentions a competitor?
An external review cannot reveal a platform’s full selection process. I can document the answer and source material observed, identify useful differences and propose improvements without presenting an inference as proof.
Let’s talk about your agency.
Establish an AI visibility baseline your agency can use.