SEO delivery, inside your agency
Give every page a reason to exist. I help digital marketing agencies turn research, client expertise and business priorities into a manageable SEO content plan. You get a clear view of what to create, improve, consolidate or retire, with enough direction for writers and account managers to keep the programme moving.
Plan around decisions your customers need to make
A content plan should explain how the website will help its audience. I begin with the client’s offer, the customer journey and the questions that influence enquiries or purchases. Existing content and search research show where useful coverage already exists and where more work is needed.
The strategy gives commercial pages and supporting resources distinct roles. It also considers the people who must supply knowledge, check facts and approve the work, so the proposed plan matches the client’s capacity.
Build a practical editorial roadmap
The agreed scope can include a content inventory, topic mapping, gap analysis and an editorial roadmap. I can outline individual briefs or create a reusable briefing format for your agency’s writers.
Recommendations for merging or removing content need a clear rationale. Where a page has an established audience or business purpose, that context belongs in the decision rather than being reduced to a single traffic number.
- A review of the agreed content set and its purpose.
- Recommendations to create, update, combine or retain pages.
- Topic clusters and internal linking opportunities.
- Briefs, priorities, dependencies and a workable review process.
Connect strategy to production
Your agency can keep writing in house, use the client’s subject specialists or scope writing support with me. In each case, the plan sets out what is needed to make the content useful: evidence, examples, product detail, original insight or a clearer explanation.
If AI visibility is part of the brief, we can include relevant customer questions and gaps identified through GEO research. The content should still serve readers well. We review the programme against the agreed objectives and update priorities as the business and its audience change.
Frequently asked questions
Does content strategy include writing?
Writing is a separate, optional scope. A strategy engagement can deliver the page plan, editorial direction and briefs your existing writers need, with production added where useful.
Can you work with an existing editorial calendar?
Yes. I can review the current plan, identify overlaps or missing priorities and improve the briefs. There is no need to replace a process that already works for your agency.
Let’s talk about your agency.
Build a content plan your agency can put into action.