SEO delivery, inside your agency
Bring SEO direction to the pages, templates and product journeys that matter to an online shop. I help agencies connect technical requirements, category structure and useful product content into an achievable plan. The scope is shaped around the catalogue, the platform and the client’s commercial priorities.
Understand the catalogue before changing the site
An online shop needs to reflect how customers browse, compare and buy. I start with the product range, important categories, seasonality and the website’s existing structure. That helps distinguish a valuable landing page from a filter combination with little purpose.
The review can cover category naming, navigation, internal links, product relationships and how stock changes affect customer journeys. Commercial context matters: the client’s product availability and priorities should inform the work.
Connect templates, content and technical requirements
Ecommerce SEO often involves decisions that affect many URLs at once. I can help your developers review filters, pagination, canonical signals, product variants and discontinued items, while your content team works on the pages customers need to understand.
Product information and eligible structured data can be reviewed for consistency with the website. Merchant feed or account work can be included as a separate scope where access and platform requirements are clear.
- A category and product page opportunity review.
- Technical recommendations for the agreed shop templates.
- Content briefs and internal linking priorities.
- Implementation checks and an agreed measurement framework.
Keep the plan connected to trading realities
A useful recommendation considers the wider shop: catalogue maintenance, merchandising, development capacity and the customer’s path to purchase. I can work with the relevant agency and client teams to make dependencies visible and organise the work into manageable releases.
We can review search performance alongside available sales and conversion data, while accounting for promotions, availability and seasonal demand. If the client is replatforming, migration planning should become an explicit workstream so URL and template changes receive the attention they need.
Frequently asked questions
Which ecommerce platforms can you support?
The SEO review can be shaped around the platform in use, including common hosted and WordPress-based shops. Implementation responsibility depends on the platform, access and the development expertise required.
Can you write product and category content?
Yes, as an agreed writing scope. The client needs to provide accurate specifications, differentiators and any claims that require approval. The brief should make each page useful rather than repeat generic descriptions.
Let’s talk about your agency.
Share the shop, the platform and your next commercial priority.