SEO delivery, inside your agency
Give your agency a clearer view of what the client’s audience is trying to achieve. I turn keyword research into a practical map of topics, intent and page opportunities, so it can guide a website, a campaign or a content plan. The deliverable is shaped around the decision you need to make next.
Research the customer’s task
Search demand only becomes useful when it is connected to the business. I start with the client’s services or products, target markets, audience and commercial priorities. Your existing research, sales questions and customer language can add valuable context.
The review groups related queries and examines the kinds of results people encounter. This helps distinguish a topic that needs a service page from one better answered by a guide, a comparison or an existing page improvement.
Turn the research into a page plan
The scope can include a current keyword footprint, competitor topic review, gaps in coverage and opportunities to consolidate overlapping pages. For a new site, the work can inform navigation and page hierarchy before writing begins.
For an established site, I can map topics to current URLs and flag where the purpose of a page needs to become clearer. Any tool estimates are treated as directional data, alongside relevance and feasibility.
- Topic groups with a clear description of user intent.
- Primary and supporting queries for the agreed scope.
- A recommended page map and opportunities for existing content.
- Priorities linked to the client’s objectives and resources.
Make the handover useful to your team
Your strategist may need a concise opportunity summary, while writers need a page-level brief. I can provide the agreed output in your template and explain how to use the research without forcing every query into the copy.
The research can feed directly into content strategy, on-page work or a migration plan. We can also include customer questions relevant to an AI visibility programme. The goal is coherent coverage of real needs, with each proposed page earning its place in the website.
Frequently asked questions
Do you provide search volume and difficulty data?
These can be included where the agreed research tools and markets support them. I label estimates and use them as one input, alongside intent, business fit and the kind of content required.
Can you research several countries or languages?
Yes, subject to a defined market and language scope. Local terminology and native-language review may be needed. We agree those inputs before treating a translated keyword list as usable research.
Let’s talk about your agency.
Tell me which market, audience and service the research needs to cover.