SEO delivery, inside your agency
Build an authority programme around something worth sharing. I help agencies plan relevant link earning and digital PR activity, from identifying useful assets to preparing outreach briefs and reviewing opportunities. The scope starts with the client’s expertise, audience and reputation, with clear expectations about what can and cannot be promised.
Start with a reason to be referenced
Useful research, expert commentary, practical tools and distinctive resources can give other publishers a reason to cover a business. I help identify which ideas the client can support with genuine knowledge, data or access.
That process includes checking the intended audience and the relevance of potential publishers. A campaign should have a credible story and a clear relationship to the client’s work, rather than relying on a promised quantity of links.
Create a transparent campaign scope
Support can include reviewing the existing link profile, finding relevant opportunities, shaping a campaign concept and preparing the material an outreach programme needs. Execution responsibilities and any external costs are agreed before activity begins.
Your agency can keep outreach in house and use me for SEO direction, or discuss a defined delivery role. Client spokesperson approval, data verification and permissions belong in the workflow from the start.
- A review of relevant link and coverage opportunities.
- Asset ideas based on the client’s real expertise or evidence.
- Campaign briefs and proposed publisher selection criteria.
- A record of agreed activity, responses and published coverage.
Protect the quality of the recommendation
Editorial coverage is a decision for the publisher. I do not promise that a specific website will link, or treat a third-party authority score as proof that a placement is worthwhile. Relevance, legitimacy and the nature of the relationship need to be considered together.
Paid promotion and sponsorship should be identified as such and handled according to the publisher’s disclosure practices and applicable search policies. The work can also include identifying useful unlinked brand mentions or improving existing resources before outreach is considered.
Frequently asked questions
Do you sell guaranteed link packages?
The service is scoped around research, assets and agreed activity. Any placement or outreach arrangement needs transparent terms; editorial links and publisher decisions cannot be guaranteed.
Can you support our existing PR team?
Yes. I can help connect PR ideas to the SEO and content plan, review target relevance and identify landing pages or resources that would give coverage a useful destination.
Let’s talk about your agency.
Discuss a credible authority-building brief for your client.