SEO delivery, inside your agency
Support clients who depend on being found in the places they actually serve. I help agencies organise local SEO around accurate business information, useful location pages and practical website improvements. The scope can cover a single business or a defined set of locations, with responsibilities and access agreed at the outset.
Make the local business easier to understand
Local SEO starts with a clear picture of the business: where it operates, which services are available, how customers make contact and what distinguishes each genuine location. I use that information to review how the website and relevant business profiles present the offer.
The work can include checking names, addresses, contact details, hours and service information, then identifying inconsistencies or missing detail. Recommendations should reflect the real business rather than inventing offices or service coverage.
Build useful pages for real locations
A location page needs a purpose beyond repeating a place name. I can review or brief pages that explain the services available, practical visiting information and relevant local context. For service-area businesses, the content should describe coverage accurately.
The scope can also include local keyword research, internal linking, profile recommendations and a review of how enquiries are measured. Profile changes require the appropriate client permissions.
- A local presence review for the agreed locations.
- Business information checks and correction recommendations.
- Location or service-area page briefs and website improvements.
- A reporting plan for relevant visibility and enquiry signals.
Keep multi-location work manageable
For businesses with several locations, I can help distinguish shared standards from information that must be maintained locally. A common template can make updates easier while allowing each page to provide useful, accurate detail.
Review requests and responses should follow a genuine customer process, with no fabricated reviews or promises about ratings. We can also identify where local information matters to a GEO programme, keeping the underlying business facts consistent across both workstreams.
Frequently asked questions
Can you help with Google Business Profile?
A profile review and recommendations can be included. Management or edits require agreed access and client authorisation, and the scope should reflect the business’s eligibility and actual operations.
Do you create pages for every nearby town?
Only where there is a useful, distinct purpose and accurate service information. I would first review the customer need and site structure rather than recommend a large set of near-identical pages.
Let’s talk about your agency.
Tell me where your clients operate and where they need support.