SEO delivery, inside your agency
Bring a practical SEO perspective into your agency’s development work. I help investigate technical barriers, turn findings into clear requirements and review changes with the people building the site. The aim is an orderly process that fits your existing backlog, rather than another document your developers have to translate.
Translate technical findings into workable changes
Technical SEO involves trade-offs. A recommendation needs to consider the platform, the site’s purpose and the development effort involved. I start with the pages and journeys the client needs customers to find, then investigate the systems that support them.
The scope can cover robots directives, XML sitemaps, canonical signals, redirects, internal links, JavaScript rendering and duplicate URLs. International website requirements, structured data and page experience reviews can also be included when relevant.
Give developers the context they need
A useful task explains the current behaviour, the intended outcome and how the change will be checked. I can provide example URLs, template-level requirements and acceptance notes in the format your agency uses.
Where a recommendation affects content, design or analytics, I make those dependencies visible. That gives the project owner a clearer view of who needs to contribute before the work can be completed.
- A technical investigation based on the agreed website scope.
- Prioritised development tasks with supporting evidence.
- Review of proposed solutions and relevant staging changes.
- Post-release checks and a record of outstanding issues.
Support the implementation cycle
You can involve me for a focused problem or an ongoing technical workstream. Examples include a site with confusing canonical signals, a filtering system creating unnecessary URLs, or a redesign that changes navigation and templates.
Code changes, hosting work and release ownership are agreed explicitly. I can support your developers with SEO requirements and validation, while your established release process remains the place where changes are approved. This keeps the work practical and makes the handover between SEO and development easier to manage.
Frequently asked questions
Can you work with our in-house or client developers?
Yes. We can agree the project channel, task format and review points before starting. I aim to provide enough detail for developers to evaluate the recommendation and discuss alternatives.
Does technical SEO include international sites?
It can include language and country targeting, hreflang reviews and international site structure. These requirements should be identified during scoping because markets, platforms and ownership can make the work more involved.
Let’s talk about your agency.
Let’s turn your technical SEO backlog into a workable plan.